Internal Training Material for SEO Agency Team Members

Welcome to the internal training program for ITNEST SEO AGENCY. This document serves as a structured guide for our core SEO team members to develop, master, and implement SEO strategies efficiently.

Course Information

Training Objectives:

✅ Equip team members with specialized SEO skills aligned with AI-powered strategies.
✅ Enable a structured workflow for client projects, ensuring high-quality SEO services.
✅ Train members on best industry practices and AI-driven SEO tools to stay competitive.
✅ Provide a roadmap for career growth within the agency.

1️⃣ AI-Enhanced Content SEO Strategist

📌 Goal: Master keyword research, content optimization, NLP-based SEO, and E-E-A-T compliance for AI-enhanced content strategies.

📚 Training Modules

🟢 Phase 1: Foundations (Weeks 1-2)

✅ Understanding SEO Basics & Search Intent (Google Search Central, Moz SEO)
✅ Introduction to Google NLP & Semantic Search Optimization
✅ Learning Keyword Research & Competitive Analysis
✅ Training on Content Structuring & AI SEO Tools (SurferSEO, Jasper AI, Frase.io)
✅ Understanding Google Search and AI Content (Google AI Content Guidelines)

🟢 Phase 2: Practical Learning (Weeks 3-6)

✅ Hands-on SEO Content Writing & Optimization using SurferSEO
✅ Optimizing meta titles, descriptions, and internal linking
✅ Implementing Google NLP API & Structured Data for Content Optimization
✅ AI-generated content fact-checking & E-E-A-T best practices

🟢 Phase 3: Mastery (Weeks 7-12)

2️⃣ AI-Driven Technical SEO Specialist

📌 Goal: Ensure technical site optimizations, Core Web Vitals improvement, indexing, and structured data for maximum rankings.

📚 Training Modules

🟢 Phase 1: Foundations (Weeks 1-2)

✅ Understanding Technical SEO & Core Web Vitals (CWV)
✅ Learning Website Crawling & Indexing Basics
✅ Introduction to Screaming Frog, JetOctopus, and Google PageSpeed Insights
✅ Understanding Google AI in Search Ranking & Indexing (Google AI Content Guidelines)

🟢 Phase 2: Practical Learning (Weeks 3-6)

✅ Running Technical SEO Audits (crawlability, site errors, duplicate content)
✅ Fixing Indexing & Mobile Usability Issues
✅ Implementing Schema Markup & Structured Data using Google NLP API
✅ Learning AI-Powered Page Speed Optimization

🟢 Phase 3: Mastery (Weeks 7-12)

✅ Performing log file analysis & advanced crawling
✅ Implementing automated technical SEO workflows (Python for SEO)
✅ Handling JavaScript SEO & dynamic rendering issues
✅ Optimizing structured data for AI-driven search results (SGE)

📌 Assessment:

  • ✅ Perform an SEO audit on a test website and propose fixes.
  • ✅ Implement structured data markup on a client page.
  • ✅ Pass a technical SEO knowledge test.

3️⃣ SEO Link Building & Digital PR Expert

📌 Goal: Build high-authority backlinks through outreach, HARO, guest posting, and AI-powered link-building campaigns.

📚 Training Modules

🟢 Phase 1: Foundations (Weeks 1-2)

✅ Understanding Link Building Fundamentals (Moz, Ahrefs)
✅ Learning Backlink Analysis & Competitor Research
✅ Introduction to AI-Powered Outreach & Link-Building Tools

🟢 Phase 2: Practical Learning (Weeks 3-6)

✅ Implementing White Hat Link-Building Strategies (Guest Posts, HARO)
✅ Using Pitchbox, BuzzStream for AI-assisted outreach
✅ Creating email templates for outreach campaigns
✅ Securing 5+ high-quality backlinks for test projects

🟢 Phase 3: Mastery (Weeks 7-12)

✅ Scaling link-building automation using AI tools
✅ Managing high-value digital PR campaigns
✅ Creating custom outreach sequences for clients
✅ Reporting & tracking backlink performance

📌 Assessment:

  • ✅ Secure 5+ backlinks using HARO & guest posting.
  • ✅ Conduct a backlink gap analysis for a competitor.
  • ✅ Pass a link-building strategy quiz.